Bloom Stationery
About the Brand - Bloom is a stationery selling brand which sells different products like - diaries, pen sets, eraser sets etc. The brand is a small business and sells locally only. However it is trying to rebrand and expand it's product sets as well as areas of sale.
The brand's USP is that it sells stationaries which are elegant, simple and pleasant at the same time.
Competitors -
1. thequillstory
2. thestationerybazaar
3. papboo
4. prime_paperie
The brand is in direct competition with some of the upcoming stationery brands in India. The brands provide similar style of products in a price range similar to the one of Bloom.
Target Audience - People between the ages of 12and 35 in urban areas. With smaller budgets, but good taste, these consumers are usually students or professionals who have a taste for simple, cute and sensible designs for stationery products.
Objective - To make the brand's identity taking into consideration the ideology and aesthetics of it's products - minimalistic, pleasant and vibrant.
Keywords - #minimal #youthful #delicate #cute #simple #soothing #pleasant #vibrant #pastel #elegant
Observations in Previous Branding
Old Logo Analysis
Re - branding
Logo
The logo is minimalistic and pleasant - going with the brand style. There are different variations to the logo along with a sub mark logo for different platforms to make it flexible and usable.
Color Palette and Fonts
The color palette consists of vibrant and pastel colors in order to create balance and contrast. The fonts used are Times New Roman (Primary) and Candara (Secondary). I have used a serif font as primary to give the brand an elegance, on the other hand Candara is easier to read on online and print platforms.
Website (Shop Store)- Loading Screen and Landing Page
The loading screen is a creative play on the brand's sub mark logo, which then eventually becomes a part of the logo on the header of the page.(Kindly wait for it to load from the beginning as it is a looped video)
The landing page is very simple and minimalistic. It is very direct and interactive at the same time - thus making it user - friendly and fun at the same time.
Brand Office Stationery
The brand office stationary resonates with the brand's colors and elements thus maintaining the brand identity.
Product Tags
I have created two variations for the product tags - cute and minimalistic
Product Labels / Stickers
Since the products are ofdifferent style, product tags might not be practicalfor all of them, hence I have created stickers for more flexibility.
New Product Launch Poster
I have aimed to create a poster which is very minimalistic and has the main focus on the product. Only necessary text has been added in the poster to make the message direct and to the point.
Online Brand Promotion
